商务写作10个关键名词及搭配

　大家都知道不论是口语还是还是写作考试，能掌握多的'同义词组替换，对提分是很有帮助的。就连听力，也常常布置同义替换的陷阱。那么在商务英语考试中，有十大关键名词，它们就是Profit, Advertisement, Service, Awareness, Brand, Customers, Cost, Market, Product, Price.下面的快让我们一起来探讨一下，与这十大名词相关的各种搭配吧!

　 1. Profit

　ADJECTIVE

　big , considerable , enormous , good , greater , high , huge , large , massive , maximum, strong ,

　increasing , rising

　low , modest , reasonable , small

　declining , falling

　overall , total

　average , steady

　additional , excess , extra

　quick

　expected

　potential

　future

　gross, net

　VERB + PROFIT

　bring , bring in , earn , generate , make , produce ,

　boost , increase

　double

　maximize

　guarantee

　PROFIT + VERB

　climb , grow , increase , jump , rise , soar

　decline , drop , fall , plummet , plunge

　PROFIT + NOUN

　margin

　motive

　 2. Advertisement

　ADJECTIVE

　good

　discreet

　misleading

　magazine , newspaper , press , television , TV

　VERB + ADVERTISEMENT

　place , put , take out, publish , run

3. Service

　ADJECTIVE

　efficient , excellent , first-class , good , professional , quality

　bad , poor , terrible

　prompt , quick

　slow

　friendly , personal

　customer

　after-sales

　VERB + SERVICE

　deliver sth (to sb) , give (sb) , offer (sb) , provide (sb with)

　get , receive

　improve

　guarantee

4. Awareness

　ADJECTIVE

　full

　greater , heightened , increased

　dawning , growing , increasing

　acute , deep , intense , keen , strong

　general , public

　brand , consumer

　VERB + AWARENESS

　have

　build , create , develop , encourage , enhance , foster , heighten , increase , promote , raise

　AWARENESS + VERB

　increase , spread

5. Brand

　ADJECTIVE

　leading , major , premium , principal , top

　famous , favorite , name , popular , well-known

　new

　BRAND + NOUN

　identity , image , name , value

　awareness

　loyalty

6. Customer

　ADJECTIVE

　big , favoured, favourite , good , important , key , large , major

　long-standing , long-time , loyal , valued

　regular

　current , existing , old

　new

　potential , prospective , would-be

　dissatisfied , satisfied

　VERB + CUSTOMER

　have

　deal with , help , serve ,

　attract , draw , entice , get , lure

　lose

　keep , retain

　satisfy

　CUSTOMER + NOUN

　relations, service , support

　demands , needs , requirements , specifications

　feedback , reaction

　dissatisfaction , satisfaction

　loyalty

　complaints , enquiries, requests

　survey

　 7. Cost

　ADJECTIVE

　considerable , enormous , great , high , huge

　low

　increasing , rising , soaring , spiralling

　administration, construction , development , fuel , labour, maintenance , manufacturing , production

　operating , running

　fixed , variable, direct , indirect

　overhead

　VERB + COSTS

　pay

　increase

　bring down , cut , lower , reduce

　control , keep down , minimize

　cover

　recover

　COSTS + VERB

　go up , increase , rise , soar

　 8. Market

　A business/trade

　ADJECTIVE

　competitive

　active , booming, strong

　steady

　buyer's , seller's

　job , labour/labor

　VERB + MARKET

　develop , expand

　break into , enter , get into , penetrate

　capture , dominate

　control , drive

　supply

　lose

　MARKET + VERB

　open up

　boom , grow

　develop , evolve , mature

　react , respond

　MARKET + NOUN

　price

　conditions

　leader

　position , share

　penetration

　trends

　B people who want to buy sth

　ADJECTIVE

　big , broad , good , huge , large

　mass

　poor , small

　expanding , growing

　shrinking

　ready

　target

　VERB + MARKET

　create

　target

　reach , tap , tap into

　MARKET + VERB

　expand , grow

　shrink

　collapse

　MARKET + NOUN

　research

　demand

9. Product

　ADJECTIVE

　good , right

　innovative

　high-end , quality

　marketable

　promotional

　high-tech

　VERB + PRODUCT

　buy , purchase

　sell

　advertise , market , promote

　introduce

　manufacture , produce

　create , design , develop

　customize , tailor

　deliver , distribute

　export , import

　launch

　package

　label

　test

　PRODUCT + NOUN

　category, range, type

　design , innovation

　development

　management

　package

　description , information

　launch

　price

　quality

　life cycle

　safety

10. Price

　ADJECTIVE

　high

　rising , soaring

　falling

　low

　reduced , rock-bottom, bedrock, threshold

　affordable , attractive , competitive, reasonable , right

　average

　retail , sale , sales , selling

　wholesale

　fixed

　market

　VERB + PRICE

　fix , set

　boost , double , increase , push up , raise

　bring down , cut , drop , lower , push down , reduce , slash

　adjust

　PRICE + VERB

　go up , increase , jump , rise , shoot up , skyrocket , soar

　collapse , drop , fall , go down , plummet , plunge , slump

　fluctuate , swing

　PRICE + NOUN

　level , range

　cut , drop

　change , fluctuation , movement

　stability

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