《可口可乐小子》观后感300字(用英语写)

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When the "Coca-Cola boy" broadcast last title, my mind for a long time fixed in such a picture: actress opens the door to go out, see the Coca-Cola boy sitting on the parapet,holding her little daughter, three people showed a warm smile. At that moment, I suddenly feel, this is not only a comedy, a drama, a love story, is a full of profound meaning of educational films. As a comedy, "Coca-Cola boy" comedy effect is not very strong. I think it is used only to make this part contains a serious proposition moviestogether is relaxed and cheerful. "Coca-Cola boy" as adrama, the plot is no cheat, step between other dramarivals. The drama plot is mainly: senior marketers a Coca Cola Co in the company meeting found that Coca-Cola's market share in a remote valley town of UM Leah there is zero while the region's people drink is a kind of soft drinks,local, is intolerable to the deeply American culture of Coca-Cola. For, so he began to enter the region, and carried out a series of strategies, and ultimately make the area a small corner of the vast territory not worth mentioning Coca-Colaempire. The f. The first Coca-Cola man risked his life in trying to close to Mcdowell, but almost be Mcdowell's shotgun sweep, added indignity drive fled. The secondCoca-Cola boy tied the Mcdowell sent to protest employeescame in front of Mcdowell, finally have the chance to visit his factory, but the stubborn old man still refused to allowCoca Cola Co to divide a cup of a thick soup. Even to theCoca Cola Co asked Coca-Cola into his brand has become a new brand of mccole, the results of the two sides part.The last Coca-Cola kid to annex Mcdowell in cooperation with capital means personal capital at the same time, theculture as the assistant, the America music with the local ethnic elements mixed into a new music as Coca-Cola localadvertising, the final success. In the whole process of marketing, Coca-Cola kid for that purpose unremittinglyspirit worth our learning. When we encounter setbacks in the process of marketing, unremittingly often is a prerequisite for marketing success. When we encounter setbacks in the process of marketing, unremittingly often is a prerequisite for marketing success. And the marketing of Coca-Cola small end success depends on the cooperation of capital at the same time take cultural means. This is themore advanced means of marketing. Coca-Cola willintegrate into local culture, way of life. When the drink Coca-Cola become this idea has become the consensus of all people an advanced way of life, marketing willimperceptibly be accomplished. Cultural marketing methodsare worth learning. As a love story, "Coca-Cola boy" plotpoint falls in the convention. Coca-Cola boy female secretary fell in love with him, and he began a series of pursuit. Only the pursuit of efficiency, to be indifferent toother Coca-Cola boy finds herself falling in love with thelittle monkey business secretary. The dramatic, female secretary is soft drinks boss Mcdowell 7 years no daughter.Mcdowell's wife is a Coca-Cola salesman, because theyclaim the opposite, and stubbornness and self-willedMcdowell, his wife Dutch act, the daughter ran away from home. Even Coca-Cola kid a tour of the factory, Mcdowellpointed to his wife's portrait said to him: "I love him, but I hate her!". I can be half make fun of the whole moviesummed up as: even two generation Coca-Cola salesmanwith local soft drink and its daughter boss emotional entanglements history. When the 7 years no daughter stillrefused to meet with Mcdowell, Mcdowell heart have mixed feelings. At last he will own factory and factory on fire andto die, he shouted to the firefighters arrived: "this is my factory, I have the right to dispose of his!". Finally Coca-Cola marketing successful Coca-Cola boy is not happy, he finally chose to give up her career and life together withfemale secretary. Educational films I think, is to "Coca-Cola boy" of drama and romance film properties and together.Very relaxed this movie style, so the education will notseem so serious. The opposition between Coca Cola Co and Mcdowell soft drink factory struggle actually represents a America and Australia two culture, two kinds of attitude.When the foreign culture with the irresistible like great scourges to hit you, how would you choose? Is the same as Mcdowell unable to destroy the opponents will destroy yourself? All rivers run into sea or in mind it is satisfied aspart of their own? Instead, when you take the alien culture and the conflict of the culture, will not spare none? When the enterprise and love can not have both, you shouldchoose? Of these, the director did not directly answer,seems to give us some vague answer, is worth us thinking deeply.

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当《可口可乐小子》播放到最后的字幕时，我的脑海里久久定格在这样一幅画面上：女 主角打开门走出来，看到可口可乐小子坐在矮墙上，抱着她的小女儿，三个人都露出了和煦 的笑脸。那一刻，我突然觉得，这不仅是一部喜剧片，一部商战片，一部爱情片，更是一部 饱含深意的教育片。 作为一部喜剧片， 《可口可乐小子》的喜剧效果不是很浓烈。我想它唯一的作用就是使 这部蕴含着严肃的命题的影片观看起来比较轻松欢快。 《可口可乐小子》作为一部商战片，其情节也没有其他商战片对手之间的尔虞我诈、步 步惊心。 其商战片的情节主要是： 一个可口可乐公司的高级营销商在公司会议上发现澳大利 亚的一个偏僻山谷小镇里可口可乐的市场份额居然为零而该地区的人喝的是当地的一种软 饮料， 对这个深受美国文化熏陶的可口可乐小子来说是无法忍受的， 于是他开始了对这个地 区的进军， 并展开了一系列的策略， 并最终使该地区成为了可口可乐帝国的庞大版图的一个 微不足道的小角落。 可口可乐小子与当地软饮料老板麦克道尔大致上有三次交锋。 第一次可 口可乐小子冒着生命危险试图接近麦克道尔， 却差点被麦克道尔的猎枪扫中， 只好灰溜溜地 驾车狼狈逃窜。 第二次可口可乐小子绑了麦克道尔派来示威的员工来到麦克道尔面前， 终于 有幸参观了他的工厂， 但这个固执的老头仍然拒绝让可口可乐公司来此分一杯羹。 甚至来到 可口可乐公司要求可口可乐融入他的品牌中成为新的品牌 mccole，结果双方不欢而散。最 后一次可口可乐小子在采用合作资本的手段去吞并麦克道尔的个人资本的同时， 又以文化作 为辅助，把美国的音乐加上当地民族的元素混合成一种新的音乐作为可口可乐当地的广告， 最终获得成功。 在整个营销过程中， 可口可乐小子的为达目的而坚持不懈的精神值得我们学 习。当我们在营销过程中遇到挫折时，坚持不懈往往是营销成功的必备条件。而可口可乐小 子最终的营销成功靠的是合作资本的同时采取文化手段。这也是营销中比较高级的手段了。 将可口可乐融入当地人的文化中、 生活方式中。 当喝可口可乐成为一种高级的生活方式这种 思想成为所有人的***识时， 营销便已经在无形中大功告成了。 文化营销的方式值得我们借鉴 学习。 作为一部爱情片， 《可口可乐小子》的情节有点落于俗套。可口可乐小子的女秘书爱上 了他，并对他展开了一系列的追求。而只追求工作效率，对其他漠不关心的可口可乐小子发 现自己渐渐爱上了这个有点胡闹的女秘书。戏剧性的是，女秘书又是软饮料老板麦克道尔 7 年未见的女儿。麦克道尔的妻子是个可口可乐推销员，因为他们的主张完全相反，且由于麦 克道尔的顽固与刚愎自用，他的妻子自杀了，女儿也离家出走。甚至可口可乐小子参观工厂 时，麦克道尔指着妻子的画像对他说： “我爱他，但我恨她！ ” 。我甚至可以半开玩笑地将整 部电影概括为： 两代可口可乐推销员与当地软饮料老板及其女儿的情感纠葛史。 当 7 年未见 的女儿仍然不愿与麦克道尔相见时， 麦克道尔心里百感交集。 最后他将自己的工厂付之一炬 并誓要与工厂***存亡，他对赶来的消防员吼道： “这是我的工厂，我有权处置他！ ” 。终于将 可口可乐营销成功的可口可乐小子却并不开心， 他最终选择了放弃自己的事业而跟女秘书在 一起生活。 我所认为的教育片，是要把《可口可乐小子》的商战片与爱情片性质和在一起来看。这 部影片格调十分轻松， 因此其教育性也就不是显得那么严肃。 可口可乐公司与麦克道尔的软 饮料厂之间的斗争实际上代表了美国与澳大利亚两种文化、 两种态度的对立。 当外来文化挟 不可阻挡之势像洪水猛兽一般向你袭来时， 你会如何抉择？是像麦克道尔一样毁灭不了对手 就毁灭自己？还是以海纳百川的胸怀将其纳为自己的一部分？相反， 当你带着外来文化与当 地文化发生冲突时， 是否也会赶尽杀绝呢？当事业与爱情不可兼得时， 你又该作何选择呢？ 这些，导演都没有直接给出答案，又似乎给了我们一些模糊的答案，值得我们深思。