万万没想到!费玉清的《一剪梅》成了欧美顶级流量
最近,已经“退休”的中国男歌手费玉清的代表作《一剪梅》在欧美爆红。在国外音乐软件Spotify上,《一剪梅》一度成为挪威热歌榜第一,芬兰热歌榜第二。中文歌在英语国家有如此突出的表现,这还是第一次。
Recently, the classic Chinese song "Yi Jian Mei" by singer-songwriter Fei Yu-ching has become a hit in the English-speaking world. On the music platform Spotify, Yi Jian Mei once ranked as the most searched song in Norway and the second most searched in Finland.
Back on January 20, a video showing an Asian man singing Yi Jian Mei was posted on Kuaishou, a short video platform. Later on, this video was uploaded on YouTube and gained nearly three million views. Then, a TikTok user remixed the original version of Yi Jian Mei by Fei and used it in a short video, which received over 600 thousand likes within two weeks. So other users on TikTok followed suit and this song just went viral.
《一剪梅》大火之后,海外网友们纷纷开始寻找费玉清的原唱版本,而且他们很快就在YouTube上找到了。
原来早在2014年,费玉清的《一剪梅》就被上传到了YouTube上。只是谁也没想到6年后这首歌会这么火。这条长约4分钟的“视频”自始至终只有费玉清的海报这一张图,但它却收获了逾420万次观看量、22万个赞和3万多条评论。
一起看看网友们都是如何评价这首80年代的歌曲的:
当《一剪梅》响起,迈克尔·杰克逊都安静了。
“你有多喜欢这首歌?”
我一整天 游戏 都没有玩,一直在听这首歌。
朋友:你为什么突然想要学中文了?
我:为了唱《一剪梅》。
我过生日吹蜡烛的时候要放这首歌。
我睡觉的时候要放这首歌。
我婚礼的时候要放这首歌。
我的葬礼上要放这首歌。
虽然有点夸张和 搞笑 ,但是从这些评论可以看出,海外网友真的被《一剪梅》迷住了。
The original version of the song Yi Jian Mei on YouTube has gained over four million views and 220 thousand likes as of June 16. In the comment section, viewers expressed their love for the song by claiming that they would play it on such occasions as birthdays, weddings and even funerals.
当海外网友了解到“雪花飘飘,北风萧萧”这句歌词是“the snow falls and the wind blows”的意思时,他们对这首歌有了新的解读——“生活就是这样”、“是怎样就是怎样”,这和眼下中国年轻人喜欢的“丧文化”有点类似。
带着这样一种全新的解读,海外网友们开始了对“XUE HUA PIAO PIAO”的创造性使用。
这段视频的背景音乐是《一剪梅》,视频里显示着这样的对话:
问:“你为什么没有来参加线上吉他课?如果你不练习的话,怎么可能进步呢?这个课也不便宜啊…”
答:“XUE HUA PIAO PIAO,BEI FENG XIAO XIAO”。
就是这样一条无厘头甚至带点荒诞意味的视频,获赞13.5万。
It seems that people in the West are recognizing the song as a way to communicate messages like “it-is-what-it-is” and “that’s just how life is, right?”. And the expression “XUE HUA PIAO PIAO” has become a meme that people enjoy using in almost all settings.
除了YouTube和TikTok,《一剪梅》及“XUE HUA PIAO PIAO”还火到了Instagram上。网友们将这句歌词用于各类图片、视频中。对于国外网友来说,各种场景似乎都可以使用”XUE HUA PIAO PIAO”这个梗,它已经成为了一句百搭的流行语,成为了一种 时尚 的表达。
随着人们生活节奏的不断加快,短视频几乎已经成为大家最为喜爱的信息传递方式。通过短视频,李子柒火了,费玉清和《一剪梅》火了。我们不知道下一个会火的是什么,但可以预见的是,一定会有更多的中国元素通过短视频等新形式走向海外。
(All pictures screenshotted from social media)